Tag Archives: pearl

When Restaurants Go Mad – Pearl and the iPad Menu

Pearl Restaurant, one of the best dining experiences in Melbourne, has perhaps lost the plot – and it’s not the chef that is to blame.

I read an article in The Australian that Chris Lucas, the new owner of Pearl since last year, has spent an astonishing $40,000 on five months worth of software development costs for what can only be described as gimmickry.

They are replacing the traditional paper menu’s with iPads. Oh how Steve Jobs will rejoice. $40,000 is a lot of money in the restaurant world. It’s enough to pay a waiter for a whole year. That’s not including the cost of the iPads, which are currently $629AUD each for the cheapest model. Apparently, they will only have 15 of them – at an additional cost of $9,435.